Ewald Bros. Dairy by William Ewald
Author:William Ewald
Language: eng
Format: epub
Tags: unknown
Publisher: Arcadia Publishing
Published: 2017-03-17T04:00:00+00:00
Robert “R.O” Naegele was a lifelong friend of Ray Ewald and had started a small outdoor advertising company. He came up with the idea of the Guernsey cow billboards to help promote the dairy. The initial meeting between Naegele and Ray at the dairy resulted in a decades-long advertising campaign that built not only a dairy but also an outdoor sign company. Naegele’s first billboard for Ewald Bros. was a massive Golden Guernsey cow that stood atop the well-known Rainbow Café in Uptown Minneapolis for decades. (Courtesy Naegele family.)
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